
Open Source, Closed Door
The cartoon mocks the tech industry habit of branding exclusivity as generosity: they sell the image of openness to the public while aggressively locking down the thing that supposedly exists ‘for everyone.’
At a flashy startup launch party, two founders on a tiny keynote stage beam beneath an oversized banner reading “AI FOR EVERYONE.” They throw branded swag into a euphoric crowd while pointing to a giant screen full of words like “open,” “community,” and “democratizing access.” But just behind the stage, separated by velvet ropes, the actual AI product is locked inside a museum-like glass vault with biometric scanners, steel bolts, and framed patent filings on the wall. A corporate lawyer in the background is calmly snapping on yet another oversized padlock while a security guard turns away curious attendees. The composition should make the public rhetoric loud and celebratory in the foreground, and the private restriction cold and obvious in the background.